Being a woman and a young business owner “makes me work harder”, says Matilde Mourinho

As a woman and a young entrepreneur,

27-year-old Matilde Mourinho launched her eponymous brand of sustainable jewelry in 2020.

The brand has gone from strength to strength, winning Emerging Jewelery Brand of the Year at the PJ Awards in 2021 and being accepted into the Positive Luxury Q3 Start-Up Accelerator Program in October 2022.

While Matilde Jewelery presented his two latest releases, celebrated International Women’s Day (IWD) and supported Plan International, PJ spoke to Mourinho to learn more about her experiences as a woman and young business owner in the jewelery industry.

“Being a woman in jewelry can be challenging at times, but being a young business owner who launched the brand at the age of 24 has certainly added another layer to it,” said Mourinho.

“I think in general when it comes to representation in the jewelry industry, historically women have been underrepresented and there are still barriers in a male-dominated field.

“However, lately I’ve been seeing more and more jewelry brands and companies founded by women and without a doubt it’s amazing to see and be a part of.

“When it comes to being a young business owner, some of the challenges that came with it were the beginning – where I may have lacked some experience and resources compared to older colleagues in the industry, which I think creates difficulties to really establish the industry.

“But I also like to think (and do think) that there are certain perks to being both a woman and a young business owner.

“I have to work harder because I feel like I have more to prove, but I also think it’s an advantage to be young because I might see things differently than someone who’s been in, for example, over 40 years the industry operates.

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“Even with lab-grown diamonds themselves, younger viewers are significantly more attracted to them than slightly older viewers.”

Because Matilde Jewelery is all about women – the women who inspire us, love us, raise us, share laughter and life with – IWD offers the brand a special opportunity to embrace women and the powerful connection between femininity, love and strength appreciate.

Part of Matilde Jewellery’s new releases, the Minerva charm has a clear message of female empowerment, with the design inspired by the Roman goddess of wisdom and strength.

The Minerva Charm - 100% recycled 14k gold with lab grown diamonds
The Minerva Charm – 100% recycled 14k gold with lab grown diamonds

Nine lab-grown diamonds sparkle in a circle set in 100% recycled 14k gold.

The charm is the perfect clip-on addition to any necklace or earring.

The limited edition Heartlock Necklace uses the heart motif to create a symbol of feminine strength and love and to celebrate the power of strong bonds between women.

Crafted from 100% recycled 14k gold, this design features three lab-grown diamonds.

10% of proceeds from both designs go to Plan International to help the world’s most vulnerable people.

Plan International fights to resolve global inequalities through campaigns against global poverty, hunger and climate change.

Matilde Jewelery is proud to partner with Plan International and to support the amazing work they do.

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